Bright RMS
Real-Time Pricing for Higher RevPAR.
AI revenue management, deeply integrated.
Compare plans and estimate your return. Choose what fits your property and get started with BrightOS.
The problem
The problem it solves
Hotels still lose time and margin when RMS runs on spreadsheets, disconnected tools, and manual handoffs.
AI revenue management, deeply integrated.
How Bright RMS works
-
AI dynamic pricing engine
Optimizes by occupancy, pace, lead time, elasticity, and real-time competitor rates.
-
Compset tracker
Configurable set; automatic competitor rate retrieval; price index and rank insights.
-
External signal ingest
City events, holidays, weather, flight capacity, plus custom inputs from your RM team.
-
Strategy suggestions
AI recommendations (price moves, LOS rules, close/open, OTA mix) with expected impact.
Bright RMS
Core capabilities
-
AI dynamic pricing engine
Optimizes by occupancy, pace, lead time, elasticity, and real-time competitor rates.
-
Compset tracker
Configurable set; automatic competitor rate retrieval; price index and rank insights.
-
External signal ingest
City events, holidays, weather, flight capacity, plus custom inputs from your RM team.
-
Strategy suggestions
AI recommendations (price moves, LOS rules, close/open, OTA mix) with expected impact.
-
Forecasting & scenarios
365-day demand, ADR, RevPAR; what-ifs on price, channels, and restrictions.
-
Automation modes
Recommend-only, Semi-auto (approve), and Fully Auto with guardrails and rollback.
-
Segmentation intelligence
Business vs leisure, corporate/gov/AAA, weekday/weekend seasonality.
-
Event calendar overlay
Predicted uplift and auto rules for spikes and dips.
-
Alerts & anomaly detection
Parity breaches, underselling/oversell risk, sudden pace shifts.
-
Price experiments
A/B test strategies and measure lift with incrementality.
-
Analytics & reporting
Pickup/pace vs last year and budget, elasticity, channel/segment contribution.
Business impact
What this changes for the hotel
- Optimizes pricing across every channel.
- Real-time pricing adjustments.
- Higher RevPAR with guarded automation.
Ready to see RMS in action?
See how Bright RMS fits your property. Schedule a free demo with our AI assistant and choose a time that works for your team.